Have you ever found yourself doing something over and over again knowing that you really shouldn’t be doing it?
Like cigarette smoking? Or sabotaging your diet?
Well our current economic situation is kind of similar. This is not your parents recession- this is not the recession of the 1990’s rather this is a transition to a new economy and for those that refuse to adapt its going to be painful.
What do I mean by a new economy?
I mean an economy that is not ruled by ‘rule’s of the past and that is not using old solutions that were used for past problems. Heck if were to reframe the current economic environment we could say that we are in an era of much needed transformation.
A small town in Texas recently discovered that they needed to shift gears and get in touch with the ‘times’. This towns main resource was oil and with oil as volatile as it is they had the foresight a few years ago to look at alternative sources of energy. The town of Sweetwater Texas with the help of oil tycoon T. Boone Pickens has gone from oil focus to natural resource. They have harnessed the power of “wind”. http://www.theage.com.au/news/world/texas-oil-tycoon-aims-to-harness-power-of-the-wind/2008/04/18/1208025477683.html
That is an example of new economy thinking.
There is something to be learned about going where the ‘wind blows’ instead of hanging on to what has been. The businesses that will prosper in the years ahead are those that are listening to what is in the wind such as:
- Flexible work hours
- Flexible work options (home/office/part-home)
- Time off sales incentives and creative incentives such as trips
- Anything to do with the ‘green’ movement
- Philanthropy and giving back will be an expectation
We can choose to either use past solutions to solve current challenges or we can be brave and focus on new, unorthodox and creative solutions that ride the winds of rapid change.
What is one thing you could do this coming week that would creatively solve a current challenge? Something to ponder.
