Generational communication is not a trend nor a fad. Research by the US Labor Statistics state that the challenge of having four generations in the workplace will be a reality for industry until the year 2030.

Today, I was on a conference call with a client and he said something that I have heard from other clients in the past year.

He said, “We are a large company and we have sales training programs BUT none of the training focuses on the relevance of generations in the workplace.”

A lot of organizations rely on pre-packaged training programs that are very effective and yet they are foundational and not necessarily rooted in real time issues. While these programs are of value it is important for leaders to recognize the value of having ‘outside’ topic experts who are working with industries on real market issues in real time.

The client recognized that they needed to ‘mix it up’ when it came to providing their leaders and teams with training.

By integrating generational intelligence and communication training companies can increase innovation, productivity and competitive advantage.  This is isn’t about convincing people that there are generational communication gaps rather it is about harnessing the generational viewpoint differences and leveraging that knowledge for greater leadership ability and increased sales results.

To find out more check out my new book, “101 Ways to Make Generations X, Y and Zoomers Happy at Work” http://www.101waystomakegenerationsxyandzoomershappyatwork.com