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Posts Tagged ‘google’

Is It Time For You To Transform?

Tuesday, June 30th, 2009

A recent survey of 500 companies found that:

Apple, Google, Hewlett-Packard, IBM and Proctor & Gamble were rated as companies that have recently mastered transformation.

The same respondents expect Ford, GE, Google, Microsoft and the US Government to be the best bets for transformation in the next few years.

Also the survey discovered:

78% recognize the need for transformation

66% have committed to transforming their organizations

79% believe the environment has increased the need for transformation

A few questions to ask yourself about transformation for your leadership or your business:

1. Do I recognize the need to transform?

2. What do I need to do to personally transform?

3. What do we need to do to globally transform the business?

4. How can we transform our culture?

Your answers to these questions will guide you to search for the resources, support and examples of individuals and companies already ahead on the transformation curve.

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Facebook, Twitter and YouTube Oh My!

Friday, March 20th, 2009

Yesterdays Financial Post stated that Facebook could surpass Google in terms of worldwide unique visitors to their websites by late 2011 or early 2012. Facebook is now considered to be a starting point for more users on the web. 45% of monthly users go directly to Facebook as their starting page, up from 39% a year ago. (RBC Capital Markets)

Social media is definitely taking on a whole new level of interest with the current economic reality.  Could it be that people are using their online time to reach out a little more rather than aimless googling?

Interestingly Google is now driving 64% of Facebooks unique visitors, up from 51% a year ago according to Comscore data.

Facebook and Twitter are now being used as recruiting tools as well, Martin Perelmuter of Speakers Spotlight www.speakers.ca recently hired 2 new staff directly from Facebook.  Erica Ehm of www.yummymummyclub.ca reports that she just hired 2 new staff via Twitter. When I asked her how she did it Erica said:

“I needed to hire 2 new people for my site.
A virtual administrative assistant and a Social Media Administrative Assistant
I posted tweets calling out for submissions. I used twitter becasue my biz in online and I want to find people who already are comfortable in the online virtual world. Got several responses.But there were two women who started retweeting me, chatting with me and taking the time to be involved in YummyMummyClub.ca online even before getting interviews. Their interactivity and self motivation was a big part of why I hired them.”
Social media is the new ‘real time’ connector and we haven’t even touched what Second Life can offer as possibilities. Look for that one in a future post.
Happy weekend and check out my FREE teleseminar on Monday March 30th, 2009 called “5 Ways to Thrive in Today’s Economy” you can sign up here: http://www.cherylcran.com/5waystothriveintodayseconomy.php

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