Sign up to receive Cheryl’s tips, trends and leadership gems and receive your complimentary E-book “5 Ways to Lead the Generations”

Name Email
*We promise to never sell, rent, trade, or share your e-mail with any other organization.

Posts Tagged ‘Leading the generations’

Generational Communication Key to Sales Success

Friday, June 18th, 2010

Generational communication is not a trend nor a fad. Research by the US Labor Statistics state that the challenge of having four generations in the workplace will be a reality for industry until the year 2030.

Today, I was on a conference call with a client and he said something that I have heard from other clients in the past year.

He said, “We are a large company and we have sales training programs BUT none of the training focuses on the relevance of generations in the workplace.”

A lot of organizations rely on pre-packaged training programs that are very effective and yet they are foundational and not necessarily rooted in real time issues. While these programs are of value it is important for leaders to recognize the value of having ‘outside’ topic experts who are working with industries on real market issues in real time.

The client recognized that they needed to ‘mix it up’ when it came to providing their leaders and teams with training.

By integrating generational intelligence and communication training companies can increase innovation, productivity and competitive advantage.  This is isn’t about convincing people that there are generational communication gaps rather it is about harnessing the generational viewpoint differences and leveraging that knowledge for greater leadership ability and increased sales results.

To find out more check out my new book, “101 Ways to Make Generations X, Y and Zoomers Happy at Work” http://www.101waystomakegenerationsxyandzoomershappyatwork.com

2010 Report and Survey on What Gen Y Wants

Wednesday, April 28th, 2010

A recent survey of over 5400 Gen Y’s in over 5 countries shows why we should be focusing on recruiting and retaining this dynamic generation.
Here are a few stats from the report and survey:
96% want an environmentally aware workplace
Flexible: 56% prefer to work flexibly and chose when to work
79% prefer to be mobile rather than static workers
Unconventional: 40% of the Generation Y would like to take their car to go to work, 20% by public transport and 18% walking!
Life Long Learning Experience: The reasons for choosing a company are:
1: Opportunities for Learning
2: Quality of Life
3: Work Colleagues
41% of the Generation Y prefers to have access to a team space and 32% prefers breakout spaces rather than a conventional meeting room
For the full details go to:http://www.johnsoncontrols.fi/publish/etc/medialib/jci/be/global_workplace_innovation/oxygenz.Par.41451.File.dat/Oxygenz%20Report%20-%202010.pdf

8 Ways to Get Gen Y’s Engaged With Their Workplace

Sunday, April 11th, 2010

Generation Ys were born into technology and grew up with it as part of life. Most Gen Ys have more than one TV and two computers per household. Their preferred communication method is instant messaging, and their preferred way of learning is through video games or computer games. This is quite different than the “lecture” style of learning that Zoomers and Gen Xers became accustomed to.
Gen Ys are not loyal to a company; instead, they are loyal to their friends. If they feel their bosses or co-workers are like friends they will stick around. If they dislike their boss they will quit with little concern.
On average Gen Y does not leave home until they are thirty-five years old! You might be thinking, not me—ours are away at college. Well, guess what? They are coming back! If a Gen Y is still living at home and a Zoomer or Gen X boss tells them to do something or they are fired, Gen Y has no survival issues. Why? Because they still have a roof over their head.
So how do you lead Gen Y?
1.Be up front with them. You know they want to learn as much and get as much from the company as they can before moving on.
2.Increase technology and knowledge of technology in the workplace. Gen Y expects to have the best technological tools available to them.
3.Give them what is important to them to get them to stay (such as paying for their education and providing social, fun activities) and support them as people.
4.Set them up with a guide who can support them to succeed. If Gen Ys feel they are failing, they will give up quickly and become apathetic.
5.Show them how their work affects overall company goals. How does what they do as people affect what the company does in the marketplace?
6.Involve them in a company charity event or environmental cause. Generation Y is the most humanitarian generation.
7.Allow them to have a life. Give flex days off, and be flexible with start and finish times.
8.Treat them as friends. Gen Ys will not automatically respect authority or leadership, because they feel respect is personally earned (not given based on a title).
We need to look at what we can shift or change the rules that have been in place for the working lifetime of a Zoomer. With Gen Y in the mix, things aren’t just changing, they are transforming.