Cheryl’s Bio
“We are living in a time of transformation and we are the transformers” – Cheryl Cran
Cheryl Cran strongly believes that in 2012 and beyond the future is about collaboration and innovation and leading change.
Cheryl’s presentations on leading change in a fast-paced, technological and multi-generational workplace include real-life examples and case studies along with practical solutions. Audiences love her direct approach to leadership and strategic management of the generations in the workplace.
Cheryl’s consulting firm Synthesis at Work analyzes business trends that focus on leadership,change and communication strategies for increasing profits and productivity. Her research includes 15 years of audience response surveys, generational focus groups and employee surveys.
In her fourth and book, 101 Ways to Make Generations X, Y and Zoomers Happy at Work she provides strategies for companies on target recruitment, retaining employees and succession planning for Generations X and Y.
Corporate Background
For 12 years, Cheryl worked as a top-performing leader for GE Capital, Mortgage Insurance Company and Bank of Montreal. During her career in finance she thrived in difficult economic times and motivated her teams to business excellence through two recessions.
In 1994 Cheryl joined the business strategy department of a nation-wide consulting firm – after great success with their clients she established her own consulting practice Synthesis at Work. For the past 16 years Cheryl has worked in such varied industries as agriculture, finance, construction, oil and gas, forestry, resources, health care, government, film, hotel/hospitality, retail and entertainment. Cheryl has the unique ability to apply her expertise in individual client circumstances to provide customized business solutions.
Best Selling Author and Media Credits
Cheryl’s change management and business strategy ideas and articles have been featured in Forbes magazine, Metro New York, The Globe and Mail, Readers Digest, Selling Power magazine, Builder Woman magazine and The Financial Post. She is a monthly commentator on workplace issues on a Vancouver cable news program and frequently participates in radio and television interviews.
Author of Business Titles
- 101 Ways to Make Generations X, Y and Zoomers Happy at Work addresses the future trends of work and how companies can provide leadership and strategic management for the conflicting styles of multiple generations in today’s workplace.
- The Control Freak Revolution shows leaders and their teams how to create better results by focusing on what they can control. It’s okay to be a positive control freak!
- 50 Ways to Lead & Love It provides 50 fast and easy tips on leadership for leaders and managers.
- Say What You Mean – Mean What You Say is an excellent foundational book on communication in the workplace
Industry Appointments
President of Global Speakers Federation, 2012-13
Director of Global Speakers Federation, 2008-current
President of Canadian Association of Professional Speakers, 2007-08
Educational Background
Cheryl has certificates in organizational development, leadership, communication, and conflict management from Rockhurst University, Kansas
Her Client List includes 3M, McDonalds, Oculus, Bell Canada, Big Lots Stores and many others.
Click here to see Cheryl’s partial client list: http://www.cherylcran.com/cheryls-bio/client-list/
A List of Her Books and Links to Her Industry Alliances :
101 Ways to Make Generations X, Y and Zoomers Happy at Work
Say What You Mean- Mean What You Say
Contributing Author to “Don’t Sweat Stories
Director and Incoming President 2012/2013 for Global Speakers Federation
Past President Canadian Association of Professional Speakers








