Meet Cheryl



Cheryl Cran, CSP President of the Global Speakers Federation 2012/2013
Cheryl is a leadership, change and business growth expert- she helps leaders and business owners to grow their leadership and change management skills so that the company can grow to new levels.
She is the President and CEO of the international consulting firm Synthesis at Work Inc with partners in over fifty countries worldwide.
Cheryl Cran, CSP combines years of corporate experience in the finance and insurance industries along with over 17 years as a consultant working with a multitude of industries.
Her major clients include those from the Agriculture industry, the Health industry, the Food Industry and many more. Her work with diverse industries allows Cheryl to bring the most recent and relevant research and case study examples to her audiences and clients.
Years of in-depth research, hours with focus groups, academic research and analyzing audience response data are the foundation of Cran’s business excellence strategies for organizations and their leaders. Her understanding of corporate culture produces tailored keynotes and training programs that promote strategic management and organizational change and business growth.
Her research is backed up by numerous international universities, the US Conference Board and Emirates Business 24/7 surveys showing that the future of business success is directly related to advanced leadership skills in this new digital age.
Each individual needs to lead the positive change:
We are living and working in a new digital reality, fast change, increasing technology, changing attitudes about work and collaboration. Cheryl’s next book due out in Spring 2013 is titled, “Leading Across the Digital Divide” and focuses on what leaders and individuals need to do to thrive in the new reality.
Cheryl provides proven strategies that work with leaders and their teams to learn how to navigate change, changing technologies and multiple generational attitudes.
Her consulting clients over the last 17 years have enjoyed growth ranging from 10% to 30% as a result of implementing her strategies in their company or association.
The Future is About Results
The future is about ownership, willingness to change, adaptation to technology, creatively finding new ways of doing things and letting go of the past. Leaders and their teams who can do all this find themselves enjoying themselves on the job, increasing the business results and ultimately having happier and loyal employees and clients.
Cheryl Cran, CSP is an in-demand consultant and speaker on change, leadership, and business growth, as well as the published author of 4 books including 101 Ways to Make Generations X, Y & Zoomers Happy at Work, The Control Freak Revolution, and 50 Ways to Lead & Love It. Her 5th book is due in Spring of 2013.









