Cheryl has a retail background- she worked for McDonald’s as a teen, and then a retail clothing store, a drugstore chain Shoppers Drug Mart and then spent 10 years as a leader in retail banking at BMO Bank of Montreal.
The retail industry is transforming with the increase in online sales, loss prevention from online sales and increasing competition for the millennial market. The largest buying demographic remains the Zoomers (baby boomers who refuse to age) but the next largest is the millennial demographic.
Mobile marketing is changing the way the millennials buy and shop- the Starbucks app now let’s buyers scan their phone and pay for their purchase. This is the future of technology and the retail industry. Leaders in the retail industry are struggling with attracting and retaining Generation Y retail staff and Gen X and Zoomer bosses are working hard to keep on top of the constant hiring and training cycle.
There are great opportunities to harness the technological transformations of the retail industry and increase business while creating a workplace that attracts and retains good people.
Cheryl’s keynote, “Leading Change in a Fast-Paced and Technological Workplace” fits the ongoing reality of the retail industry.
Some retail clients include:
BMW- Brian Jessel
Colin, Campbell & Sons
Cactus Club Restaurants
Royal Bank of Canada
Oakridge Shopping Center
Big Lot Stores
TD Canada Trust
Retail Industry Leaders Association
“Cheryl, your session with our Regional Managers on how the generations are affecting the way customers buy and how we need to lead the generations was eye opening and certainly was the big topic of conversation with our team long after you left us. We are excited at the opportunities we have to integrate the data from your presentation into our leadership processes and our customer process as well. The pre-event survey you conducted of all of our Regional Managers was illuminating and the audience response surveys resulted in usable data for us to move forward. We look forward to continuing to work with you and increasing our effectiveness.
VP Operations, Big Lot Stores